Saturday, November 19, 2011


A lot was written about the revision notes yesterday to the new Toronto Blue Jays logo. It's funny how angry people can be about a design argument that includes the golden ratio and bad vectoring to prove points. I find it the same as a baseball writer using advanced metrics to argue a player's value. Rob has followed up with this logo, and this short explanation.

"After making art director's notes on the new Blue Jays logo I felt I had to back my words up and create my own version. I assessed the flaws, stripped the logo down and made it as simple and clean as I could. Of course this is MY rendering, so it is subjective but I also feel that the changes I made are more pleasing to the eye."